In a world of AI and Efficiency,
Trust is the human factor…
Trust is more important to people than Efficiency. Organisations that focus on AI efficiencies risk compromising trust with customers and employees.
Thesis (Medium Form): Organisations Are Powered by Trust Networks
The search for efficiency is currently the main idea behind enterprise AI. Companies are seeking to outcompete each other through cost reduction.
They take human trust for granted.
This may be fine for factories, but it’s the wrong way of approaching human-facing AI.
Think of every company, every government agency, every university, every society… as a trust network. People transact with the organisation based on specific trust parameters.
You pay with Visa because you trust it to complete the transaction. You order an Über because you trust it to arrive. You vote for the politicians you trust to deliver.
Organisations are powered by trust networks.
Any transformation based purely on efficiency, risks missing the trust dimensions that drive the organisation.
The 9 Core Trust Dimensions
TTD uses AI (you guessed it!) to create indicative trust dimensions of your company, or organisation. We use AI for this, because there’s a huge amount of trust data out there… for any public company or government agency. We identify and weight the trust dimensions. Here are the main dimensions that we use:
This is a list of trust dimensions. We may use others.
Run Your Own Trust Analysis on Any Public Website
As an illustration of how TheTrustDimension works, you can run your own analysis of any public website, to look for active trust dimensions.
Give it a go. It’s an illustration, drawing on a large amount of public data.
Just enter a URL in the box below. Our Trust Analysis Engine will do the work. We’ll look at any trust gaps between how the company positions itself and how customers perceive it.
Executing comprehensive analysis across verified independent trust sources...
"Guaranteed lowest prices, punctual flights, effortless booking."
"Customer trust is won or lost on gate baggage surcharges, punctuality, and refund access during cancellations."
Executive Dimension Scorecard
Comprehensive analysis across all 9 trust dimensions
| Dimension | Score | Weight | Applicability | Action |
|---|
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Multi-Modal Data Ingestion Route
The public website crawler is open to all. The multi-modal data ingestion route is placed behind a login for registered subscribers and enterprise accounts.
Login Required for Multi-Modal Ingestion
Sign in using your Google or LinkedIn ID to unlock Level 2 ingestion of complaints data, filings, audio call centre transcripts, and internal metrics.
Going Deeper: Trust Levels 2 & 3
The public Trust Analysis Engine you see on this site, uses publicly available information. It’s a great way to look at trust gaps – differences in how a company describes itself versus how it’s perceived.
We have a second version that takes multi-modal inputs – any form of media you like – to build up a deep picture of the trust dimensions of your company. For example, we can ingest complaints data, filings, call centre conversations… anything that you have permission to use. That’s Level 2. You’ll need a subscription for it, but again it’s self-service.
Level 3 looks at trust-preserving and trust-enhancing strategies. This is facilitated by a TTD consultant, who will guide you through the process, and run multiple decision scenarios to assess their impact on your company’s trust dimensions.
I want to learn more about Trust Analysis and AI Strategy
Connect with a TTD consultant to evaluate your organization's trust network, run decision scenarios, and build a trust-first AI strategy.
Alt Uses
AI strategy is just one use of TTD.
Other uses include: brand strategy, PR, marketing, product development, customer communication… anything where trust enters the equation.
We think that’s pretty much everything.